{"id":2068,"date":"2019-04-26T16:16:08","date_gmt":"2019-04-26T16:16:08","guid":{"rendered":"http:\/\/www.ushaitianchamber.org\/?p=2068"},"modified":"2019-04-26T16:51:56","modified_gmt":"2019-04-26T16:51:56","slug":"free-workshops-available-at-the-3rd-annual-haitian-american-business-expo-and-job-fair","status":"publish","type":"post","link":"https:\/\/www.ushaitianchamber.org\/?p=2068","title":{"rendered":"FREE workshops available at the 3rd Annual Haitian American Business Expo and Job Fair"},"content":{"rendered":"

ROOM 1:\u00a0<\/strong>1:30pm – 2:00pm |\u00a0<\/strong>3:00 pm – 4:00 pm<\/strong><\/p>\n

Generate Business through\u00a0Social Media Marketing and
\nGreat Website Experience<\/strong><\/p>\n

Description:<\/strong>
\nIn today’s market, harnessing the power of social media is a must if you want to grow your business, and the same goes for your website.
\nIt is important to have a strong online presence and brand, that reassures and strengthens the consumers trust, motivates them to engage more with your business\u2013\u2013and ultimately buy.
\nThis workshop will provide tools and actionable strategies to enhance your social media and your website, so you can promote and grow your business.<\/p>\n

You will learn:\u00a0<\/strong>
\n\u2014 How to create a Social Media Marketing (SMM) strategy in a few easy steps that works
\n\u2014 What each social media platforms truly do and how to select the best ones for your business
\n\u2014 Ways to set realistic budget for your brand, social marketing and website\/mobile or app
\n\u2014 How to NOT lose money with Facebook\/Instagram, LinkedIn or Google Ad campaigns
\n\u2014 Business value of branding and good design
\n\u2014 What is User Experience (UX), Customer Experience (CX), and how both can drive your business, and manage risk
\n\u2014 Using analytics and measuring success
\n\u2014 Tactics for building your online presence (short and long term)
\n\u2014 Simple ways to create great storytelling, by using keyword research to build out your content strategically, in turn enhance your Search engine optimization (SEO)
\n\u2014 Innovative technologies that can give you an edge and differentiate your brand from your competitors<\/p>\n

Bonus:<\/strong>
\nFree 15 min, one-on-one consultation on your business brand, website\/mobile, and social media presence.<\/p>\n

Workshop facilitator: Bettymedia\u00ae\u00a0<\/span><\/strong>x The Bettymedia & Co<\/strong><\/p>\n

About the Speaker:<\/strong>
\nBettinna Justinien, CEO\/Creative Director runs Bettymedia or The Bettymedia & Co, a design & development agency specializing in UX\/UI design, brand building, marketing, social media, advertising, and video production.
\nPrior to starting her own business, she worked as a financial analyst for Lehman Brothers, JP Morgan and Credit Suisse. She has done deployment for IBM, Citi, AXA, Waterfront Alliance, Times Square Alliance, and many others.
\nHer agency provides exceptional business solutions that are dependable, scalable and tailored to client project’s specific need and budget. She founded Cake and UX, a discussion\/presentation and workshop series, where cake and wine is served to attendees,
\nwhile leading experts in Blockchain and emerging technologies discuss user experience (UX), mass adoption, emerging markets, and the future of design. Bettinna is Haitian-Canadian adventurer and on her spare time, directs short films as part of The International Kino Kabaret.<\/p>\n

REGISTER TODAY FREE<\/a><\/p>\n

\n

ROOM 2: <\/strong>1:30pm – 2:00pm<\/strong><\/p>\n

Starting your own business in Massachusetts<\/strong><\/p>\n

\n

If you are considering starting a business in Massachusetts, this workshop will outline everything you need to know. Summary List of topics to be covered:<\/p>\n